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By: Jamie Matusow

Editor-in-Chief

In honor of Earth Day, Kiehl’s Since 1851 launched a Limited Edition Label Art series in which 100% of net proceeds benefit the Waterkeeper Alliance, a charity supported by Kiehl’s for the past 30 years. In this year’s project, two “Friends of Kiehl’s” have created Limited Edition labels for Kiehl’s Rare Earth Deep Pore Cleansing Masque ($23), made with fair-trade Amazonian White Clay—a partnership born from the pairing of an organization that preserves waterways from polluters, and a product that removes dirt, toxins, excess oil and dead cells from the skin. The packaging features water-ecology inspired designs by socially conscious influencers—actor Michael C. Hall and actress Chloë Sevigny—depicting their vision of social responsibility.

More info: www.kiehls.com

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